Generating more traffic to your website is a crucial part of growing any business. A properly optimized site results into more conversions, which means an increase in customers and sales. To help you increase internet traffic to your website, we have put together a list of top 7 proven, high impact traffic generation techniques.
1. Optimize Your Website
The key to a successful internet marketing campaign starts with search engine optimization, SEO. Optimizing your site through SEO increases its ranking in the search engine results. Implementing proper tags, meta tags and header tags will boost engagement and lead to impressive surges in website traffic. It is imperative that you focus on both On-page and Off-page aspects of SEO.
Remember content is king, so this is the way to go about website content- focus on generating unique, compelling and shareable content.
2. Keyword Phrase Optimization
For any online marketing strategy, it is important to research on relevant keywords. Keywords are the words that people are likely to key in while searching for a particular subject on Google. Optimizing keyword phrases will improve your site ranking which eventually increases traffic. Include keyword phrases and their variation in your content, preferably at the beginning (or in the first paragraph). However, do not overdo it; your content should still look natural.
The point here is speaking from the perspective of an ordinary user searching for your topic on the web – the keyword phrase you would type when searching for your website. Stick to a single key subject on every page. Use keyword research tools such as Google AdWords, Keyword Planner, and also check Google trends regularly to find phrases that are gaining popularity then use them on your site.
3. Make Your Website Mobile Friendly
Most people use mobile devices such as smartphones and tablets when searching for content. Making your website mobile friendly gives a better user experience, increases your Google ranking and potential audience, hence generating more traffic – the main reason for implementing responsive web design.
4. Pay Attention to site linking (Both internal and external)
Hyperlinks are a major factor that can increase your search engine rankings and generate traffic to your website. The search engine looks at links to and from your site and the words used to determine your page content. Emphasize your keywords by using them in links within your website. Links coming to your website from other sites also increase traffic to your site. Generate more traffic by exchanging relevant text links with other websites. Ensure that all the links are helpful and come in naturally. Apart from traffic increment, link building has more benefits such as brand building, building online relationships and sending referral traffic.
5. Social Networking
Social networking your websites is a good way of promoting a site and generating more traffic. Most of the website traffic comes from common social networks such as LinkedIn, Facebook, Instagram, and Telegram. That said, make your website content social friendly by creating pages on social media platforms, linking them to your website and sharing your content regularly.
6. Reach new audiences through influencer marketing
Influencer marketing is an off page campaign that involves building relationships with key influencers and bloggers to get your website reach new audiences. This is how it works -relevant influencers such as social media celebrities take advantage of the trust they have created with their audiences. They feature your products and link back to your site which will in turn increase traffic to your site. This is an effective, organic traffic generation technique.
7. Regular Guest Blogging
Guest blogging comes with several benefits. Some include landing backlinks from authority sites, increased referral traffic, and most site visitors view you as an expert. Guest posts should have a great, appropriate title with a persuasive pitch. Ensure you follow up and respond to comments on your posts comprehensively and on time. Keep your target audience engaged, and Google will rank you higher.
Another technique is promoting your blog to help people notice its relevance, and at the very end, it improves traffic to your site. Before publishing your content, reach out some influential bloggers in your niche (you can use LinkedIn for this). Again, share your blog on social media, not forgetting to mention people you have referenced. You can also use videos and informative webinars to appeal to your audience.
The above techniques will help you generate more website traffic, and make your online marketing strategy effective such that you will grow your online business easily.