Getting targeted website traffic is crucial to the success of any internet marketing business as success is dependent on coming up with a good plan. It doesn’t matter how much money you invest or hard work and time you spend designing a great website or crafting a valuable product; if you can’t drive traffic, i.e., visitors, to your site, your online business isn’t going to make much money.
However, below are five techniques to drive traffic to your site that when used together as part of an overall traffic generation strategy will deliver incredible results:
1. Article marketing
It is one of the oldest yet proves to be the most powerful traffic generation strategy you can employ. Some individuals think that article marketing is a thing of the past following all the recent Google policy updates. However, what these people don’t understand is that Google likes article marketing. What it doesn’t like, though, is poor quality items. This means you need to offer your audience valuable information through the articles you submit.
Writing an informative article that’s relevant to your targeted niche, allows you to prove your expertise, hence establishing yourself as an expert in your field and helps you build a relationship with your target market. Also, Article marketing is an excellent way to drive traffic to your site via the search engines as it provides quality backlinks, which will help boost your site’s rankings in the search engine results pages.
2. Social media traffic
Recently, almost everyone is on social media platform. People socialize on these platforms much more than they do in real life nowadays, and if you want to succeed in internet marketing, you have to be present. Social media platforms not only make it easy for you to find your target market but they also allow you to connect with and build a relationship with your prospects.
Offering value first can be the only key to successful social media marketing before you ask for anything in return. It will take some time to build this relationship before you can drive traffic to your site but the advantage is that once these people become your customers, they will be extremely loyal to you.
3. Forum marketing
Like social media marketing, forum marketing allows you to connect directly with your audience. The benefits include gaining an in-depth understanding of your target market as well as generating targeted traffic to your website. By reading forums in your niche, you will be able to find out exactly what drives your prospects and what their fears, needs, and desires are. With this information, you will be able to create products and craft marketing messages that speak directly and specifically to your audience.
To maximize the effectiveness of forum marketing as a traffic generation strategy, you need to get involved. Take part in discussions, answer questions and even ask questions. You can’t expect to see results if you spam your link without first offering any value to other forum members. Remember, the key to success in internet marketing is to offer value first. Once you do that, the traffic will come.
4. Incorporate Video Marketing
Video marketing has become a highly effective traffic generation strategy because an increasing number of people are spending their time on media-sharing sites like YouTube. By creating simple, high-quality videos that offer value to your target market, you will be able to drive traffic to your site easily.
5. Image marketing
Pinterest is a website that has made image marketing, or marketing through pictures, an excellent way to generate traffic for your website. Many internet marketing entrepreneurs have turned to Pinterest as it has become one of the top traffic sources online.
This website allows you to share interesting images with the rest of the world by “pinning” your content. It’s even more effective when other people share your content so make sure that you include an interesting photo with every article you create. Note that Pinterest can also be used to share videos, which is another highly effective traffic generation approach given that it can create a lot of exposure for great videos.
In conclusion, traffic generation is essential to internet marketing because without people visiting your site, you don’t stand a chance of making money through your website. The above five proven techniques for generating traffic to your website without having to spend any money can help you greatly.